19 October 2020
Monday, October 19th
Keep up-to-date with the latest data analytics news in our Monday Digest summary snippets, and get more insight to make your data talk!
? Establishing an analytics-driven enterprise. CEOs that shift their priorities to get the most from technology are able to drive revenue productivity, improve operational efficiencies and lead the competition. Using BI tools, their business can monetise data with self-service solutions and consolidate data across the business for a single version of truth. Discover more enterprise-analytics benefits in this Global Banking & Finance Review article.
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? Building analytics agility. In the current new normal, organisations need more agility to survive and respond to challenges quickly. Businesses that can improve data quality, augment their enterprise analytics and leverage the right talent have the necessary tools to pivot in rapidly-changing situations. Read more about the importance of investing in data in this MIT Sloan Management Review article.
? The new look for customer analytics. According to a recent study conducted by Forbes and Wharton Business School, CMOs are pushing for more digital go-to-market strategies—data-driven and measurable. The way forward for many CMOs may entail revisiting and revamping existing strategies and implementing more agile data analysis. Discover more on recalibrating customer analytics in this Forbes article.
? The CIO and enterprise analytics dynamic. IT should be part owners in enterprise analytics. With a stronger focus on improving the analytics that matter most to the business, CIOs and the IT team can add greater value to the business. Learn more about the benefits of moving beyond a bolt-on approach to analytics in this article.
? 5 ways analytics can boost lead generation. Analytics and conversion tracking are key to optimising marketing efforts and proving your return on investment (ROI). Together with winning more customers, the right solutions can also boost your ROI. Learn more on maximising your marketing budget in this Entrepreneur article.
And, our quote of the day:
“In order to detect and respond to disruptive events with agility, companies must increase their analytical fitness and develop strong muscle memory when they are put to the test. Navigating the pandemic often feels like running a marathon at sprint speed into the dark, and an agile approach to data and analytics will be the headlamp that companies cannot do without.”
Lori C. Bieda, Chief Data and Analytics Officer, North American Personal and Business Banking, BMO Financial Group.
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